Agency: Wieden + Kennedy
Client: Kentucky Fried Chicken

Department: Motion, Lodge, Studio
Role: Design/Motion Associate Producer

Blending virtual reality with real reality, KFC is using VR technology to teach its cooks how to make Original Recipe® fried chicken in an entirely unique, hands-on and modern way. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way to ensure they are making fried chicken the Hard Way – the way that he invented more than 70 years ago. This work was proudly made in it's entirety here at W+K by the Lodge, Motion, and KFCteams. Check out the trailer above and then make sure to swing down to the Lodge to check it out in action. 

Motion Dept. Credits:
Jeff Ackley
Scott Garner
Daniel Moreno
John van Unen